Tatami Structure



Making Interactive “Stuff” Useful, Easy, and Satisfying

Tatami Structure is a consultancy founded by Annie Rex to provide research, planning, and design services for interactive products.

My work is helping to figure out the right design for the job in order to ensure success. With more than *gulp* thirteen years of developing for the Web, I leverage proven methodologies – from product management, marketing, usability, information architecture, interaction modeling, content strategy, and visual design – to work through a unique approach for every engagement. I take best practices and apply them throughout the entire lifecycle of a project.

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I’ve had the pleasure to work with some of the world’s leading businesses and many truly brilliant people.

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Every diamond, whether natural or cultivated, has a unique "tatami structure" – an intrinsic pattern that represents its growth and formation. This also holds true for every interactive product or experience.